Paraiba is no longer cited for its beautiful sunsets and sandy beaches alone courtesy of Roberto Santiago. The 58 year old businessman and entrepreneur has placed the region on the map because of his business ventures. Roberto Santiago was born and raised in João Pessoa. He is the face of the state of Paraíba where he continues to meet the household consumption requirements. He is famous for investing in the shopping sector segment that flourishes even in the face of an economic crisis in Brazil. Driven by the need to fill the gap in the leisure and entertainment industry, Santiago, the business guru founded the popular Manaira Shopping mall in Paraiba. In 2015 alone over two million shoppers visited Manaira Shopping making it one of the most visited in the region. Santiago envisioned a center where members of a family could visit and have fun. Indeed, he has succeeded in giving the Brazilian shoppers just that.
The center is built near the north coast beaches. Santiago’s Manaira Shopping is one of the largest in the region occupying an area of seventy five thousand square meters. It houses twenty eight stores each with distinct features. His entrepreneurial vision of providing multiple services in a single space is reflected in the amenities offered in the center. It houses a college, concert hall and gymnasium meaning that it houses different kinds of people.
Manaira Shopping boasts of some of the best entertainment equipment in the region. These entertainment devices occupy eleven rooms in the building. The movie section is equipped with advanced machines for the benefit of customers. It has a VIP section for customers who are willing to pay more for a movie. The 3-dimension room is fitted with armchairs that ensure greater visibility. Additionally, the bowling tracks are modern and electronic to meet the needs of the young generation who visit the center. It also has over two hundred electronic game machines suitable for different ages and tastes. There are also ballrooms for hire, as well as exquisite food for visitors. Roberto Santiago is a visionary entrepreneur, and continues to promote economic development in the country.
Roberto Santiago’s idea of opening up a center like this one in the region has helped many people. The value of houses in the city has appreciated since the creation of Manaira Shopping. Additionally, other investment companies have shown interest in the region with others going ahead and opening up businesses. His business idea has also improved the lives of residents in the city through the creation of employment. Santiago also managed to provide for a variety of needs, which is his greatest achievement.