Desiree Perez is the secret powerhouse behind Roc Nation’s rocking

The entertainment industry is a very competitive sector dominated mostly by men. By last year, the music industry was estimated to be generating more than $17.2 billion in revenue annually. The hard workers and the patient once are the once who get to share this cake, no room for lazy bones and the wannabes. But for iron ladies like Desiree Perez, well known as Dez, is riding the industry wave reaping benefits that come with it and making a name for herself.

Dez and Shawn Carter

Mention the name Carter, popularly known as Jay Z, and you won’t miss Dez’s name popping up. She’s among the industry revolutionist pushing mega million deals that have left many with just admirations. Dez has been very critical part of Carter’s businesses ever since he was just still a street rapper till today.

Des Perez has been entrusted corporate responsibilities by Carter which includes running day-to-day activities of his multi-million music recording label, the Roc Nation. She executes everything with one goal, to top up the company’s profitability.

Desiree successes in Roc Nation and beyond

According to a source close to her, she has been the most trusted and close ally to Carter due to her exemplary skills in problem-solving. She has been a secret weapon for Carter when it comes to negotiations and achieving company’s objectives. Her confidence, style, and no-nonsense attitude are what make her unique in this men-dominated world.

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Perez has been reported to have had a hand in Rihanna’s $25 million deal with Samsung. This has made Rihanna the highest paid music entertainer. Not only this, she has been there since for Rihanna, providing guidance and encourage all through. Even way back in 2008 when Roc Nation signed a $150 million deal with Live Nation, Dez was around to offer her contribution.  Refer to for related article.

Roc Nation through Desiree’s leadership has established numerous connections with various industries to enhance the well-being of its clients and their careers. Click on to read more. The company is proud to have nurtured musicians the likes of Meek Mill, Joe Cole, and Shakira among other prominent names.

Juan Perez, Des’ husband, is the head of sports wing of Roc Nation where in this sector, negotiating deals is a must have skill. This is where Dez magic bands come in handy. She has helped boxing stars like Miguel Cotto, baseball’s star Robinson Cano among others who are signed under Roc Nation sports management.

Though the entertainment is not a walk in the park, Des has walked anyway. She had emerged stronger and smarter than when she started. Roc Nation depends on her, though Carter maybe the image of the company. For her timeline update, visit her page.

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