Desiree Perez: Negotiating the Impossible

The entertainment industry is usually characterized by celebrities and their accomplishments. However, what most people do not realize, is that the negotiations and management is what truly makes this industry. Desiree Perez, a chief operating officer of Roc Nation, has beat the odds by being one of the most powerful women in the entertainment industry.

Desiree Perez has played a critical role in Jay-Z’s businesses and helped secure the success of his empire. For over twenty years, Perez has been a powerful negotiator and has truly showed her abilities under Roc Nation. The entertainment company, who houses successful artists like Rihanna and Shakira, was established in 2008. The company helps producers, songwriters, and recording artists with their brand building, management, promotions, and productions. Click on for additional article.

One great example of Perez’s negotiation strength is the Samsung collaboration that promoted Rihanna’s Anti tour. Perez was able to negotiate a $25 million deal with Samsung, helping Rihanna secure her A-list status in the industry. In the future, Rihanna’s successes will at least be partly due to Desiree Perez and her abilities to solidify her artist’s presence in the industry.  Related article on

When Roc Nation first entered the entertainment business in 2008, Perez helped the company enter an $150 million deal with Live Nation. Being part of Jay-Z’s negotiating team, Perez also helped the company renew the contract for ten more years.  See

Desiree Perez works in the background of the entertainment industry, but she is what keeps the show running. Thanks to her negotiation abilities, Roc Nation has secured itself as one of the top entertainment companies in the industry. Artists like Rihanna garner success because of the deals and arrangements made behind the curtain by individuals like Desiree Perez.   Perez has accomplished more than people dream about in the industry, and it looks like there is no getting in her way in the future.  More to read here.

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