A new clothing line excites the Steelers fan base

A new clothing line is exciting the Pittsburgh Steelers fans even before the season starts this fall. The clothing line is appealing to fans of all ages. The new clothing line is designed to suit the style and needs of fans who are ready for the season to begin.

The Pittsburgh Steeler logo is present on the merchandise, but it’s smaller, making the clothing line more like regular every day clothing. Men have been wanting Steeler gear they can wear at the office, and women have wanted Steeler gear that still makes them look and feel feminine. Source: http://bitsylink.com/2015/09/25/susan-mcgalla-as-a-high-performing-business-woman-in-the-corporate-world/

All of this is a result of focus groups that have been brought in by the organization to find out what needed to be changed so that fans would wear more Pittsburgh Steeler clothing and gear. The organization and Susan McGalla listened to the fans and have delivered.

Read more: Steelers Overhaul Fan Gear Closet, Introduce New Fashion Campaign

The new fashion styles appeal to girls who are also fans of the football team, offering clothing suitable to their age group and with pink overtones that they love. The team of Susan McGalla even makes available clothing that has thumbholes which girls often look for. There are more modern colors like neon and metallic gold that people will love too.

All of this is the brainchild of Susan McGalla, the new director of strategic planning for the Steelers. Her expertise in clothing is well known, for Susan McGalla was the CEO of Wet Seal and the president of American Eagle Outfitter before joining the Steelers organization.

Susan McGalla, along with bringing forward the new clothing line, also had the Steelers website revamped. The new clothing buying experience is now easier and quicker than before