Desiree Perez is the Woman to Watch during the Tidal and Samsung Talks

 
According to Claire Atkinson of New York Post, Samsung has resumed talk with Jay-Z to acquire Tidal from him. The electrons company, which is headquartered in South Korea, collaborated with Jay-Z in the prestigious launch of Magna Carta and Holy Grail in 2013, and it has been holding on-and-off negotiations with Tidal. According to I.B. Bad, Hits industry insider, Samsung wrote a check to Kanye West for its taking part in the highly awaited album, The Life of Pablo.

A reliable source close to talks hinted to Atkinson that Samsung is holding discussions with Tidal and the two companies are planning to launch something big. However, they are doing it secretly to minimize chances of the deal leaking out to the public. In I.B.’s forthcoming article, he hints that insiders believe that Tidal is losing $10 million per year in red ink, and latest private projects by Beyoncé, Rihanna, and Kanye West did not generate new subscribers in numbers enough to sustain the business. Whatever Tidal and Samsung are planning, Jay-Z’s trusted associate, Desiree Perez, will be the key player. Due to her outstanding negotiation abilities, Desire cuts all the deals for Roc Nation, Roc Nation Sports as well as Tidal.

Spotify and Google are other firms that are closely pursuing Tidal. They hope the premium service, although struggling, can boost their digital music services. According to Atkinson’s sources, Spotify has negotiated building an initiative, which could focus on producing a Tidal “powered by Spotify” collaboration instead of an acquisition.

Desiree Perez has served as a close associate of Jay-Z for about 20 years. He has an excellent track of record of managing SC Enterprises. Together with her husband, Juan Perez, she specializes in running Roc Nation Sports. Desiree’s street background and exceptional negotiation skills have enabled her to work her way up to the top of the entertainment industry. According to popular magazines, she was instrumental in the negation of Rihanna Samsung deal as well as Beyoncé’s Formation Stadium Tour.

Desiree is part of the well-known Hova Circle of Influence, which comprises of her husband, TyTy Smith Jana Fleischman, Jay Brown, and Chaka Pilgrim. The group specializes in overseeing the operation of not only Roc Nation and its several wings of management but also Tidal. The primary mission of Desiree is to propel Tidal to the greatest heights in the entertainment world.