Over the last forty years, JHSF Participacaoes has become one of the most important real estate development firms in the country of Brazil. Founded in 1972 by Fabio Auriemo, the company made a name for itself throughout the 1980s by building some of the most luxurious hotels ever seen in the country of Brazil. One such example is the Hotel Transmerica, one of the first five-star hotels built in Brazil and a model that would be followed many times afterwards along the coasts of Sao Paulo.
Throughout the 1980s and 1990s, JHSF Participacaoes was responsible for developing and constructing some of the most ambitious projects in the history of the country. One of these included d General Motors Brazilian Proving Grounds, a sprawling complex constructed by General Motors in order to test automobiles in tropical climates. This complex alone has proven to be a huge boon to the local economy, instantly adding over 100,000 jobs and supporting a huge number of families in the area of Sao Paulo state.
Throughout this time, JHSF Participacaoes was also involved in many other high-end projects. This included the construction of one of the most luxurious shopping centers in all of Latin America, which featured stores such as Luis Vuitton, Reebok Academy and a Cinemark mega-theater.
In 2001, Fabio Auriemo decided to step aside, handing over control of the firm to his son, Jose Auriemo Neto. Throughout the 2000s, Jose Auriemo Neto was able to dramatically grow the company, eventually leading to its IPO in 2007. Floated on Bovespa, the Brazilian stock market, JHSF Participacaoes was immediately valued at more than $100 million, making it one of the most valuable real estate firms in the country of Brazil and one of the highest IPOs of a Latin American real estate development company.
Over the next 10 years, Jose Auriemo Neto would go on to grow the company substantially, eventually leading to a market capitalization of more than $1 billion, making JHSF Participacaoes the most successful and highly valued real estate development firm in the country.
Today, Auriemo Neto continues to run the company that his father started so long ago, taking JHSF Participacaoes and Brazil itself into the 21st century with confidence.