The brand Beneful has an interesting name, and it is a name that might get some thinking. It is a name that is not an actual word, but it is a name that still stirs up a feeling of trust for those who are considering products from the brand. The word “benefit” means something that has an advantage of some kind. The world “Beneful” seems to have come from that word and it seems to mean that the products put out by the Beneful brand are full of advantages. Those who are considering the Beneful brand can think of their products as being good for their pets because of the brand’s name. Beneful on Walmart.